Cannabis

Supporting Legal Cannabis Industry will Reduce Vaping-Related Deaths, Stimulate Local Economies

As the risks associated with
unregulated cannabis products continue to rise, consumers need to abandon their
traditional methods of acquiring cannabis and throw their support behind legal
retailers.

Cannabis Vaping

The headlines are becoming tough
to ignore. The number of vaping-related lung injuries in the US rose to 2,290
this week, including 47 recorded deaths. Federal health officials are warning
that marijuana vape products are to blame for many of these deaths. In Canada,
six people have died from a lung disease linked to vaping and hundreds more
have had serious respiratory illnesses that are overwhelmingly associated with
illicit cannabis.

With the regulatory changes that
governments have made to legalize marijuana, these kinds of statistics are
unfortunate. Whether it’s a lack of awareness or a reluctance to ditch the
long-established methods of acquiring cannabis, the need for change cannot be
understated.

It has been one year since
Canadian Prime Minister Justin Trudeau legalized cannabis, which has
facilitated a more open dialogue about cannabis use. However, we haven’t seen
much change in how people source their cannabis; everyone has a local source
and with the higher price point, legal cannabis hasn’t piqued the interest of
the already frequent cannabis users that not only purchase at a lower cost, but
can also request on-demand home delivery. It’s because of this that the Ontario
Cannabis Store (OCS) lost money in their first year
of
operation. Offering mail-order cannabis with a 3-5-day delivery window just
wasn’t fast enough to entice millennials.

Understanding the importance of
accessibility and convenience in eradicating the illicit market, governments
are actively negotiating regulations to allow for the legal market to operate
just the same. Converting the average cannabis user to source their cannabis
through a legal outlet versus their long-time dealer will be instrumental to
adopting a more modern retail approach.

Safety
and quality guaranteed in legal cannabis market      

As illicit market cannabis
products contribute to rising health concerns, the biggest takeaway when buying
legal-grade cannabis is the attention to safety and quality assurance. With
seed-to-sale tracking available for legal cannabis, the details pertaining to
your purchase are shown with complete transparency. The customer has access to
information such as the type
of strain, to cannabinoids content, and an environment that provides a safe and
educational customer experience.

While most illicit products aren’t
found to be laced with dangerous substances such as fentanyl, we can’t help but
to feel insecure about what is really attached to illicit cannabis products and
what kind of effect it will have on you – good or bad.

Supporting
your local cannabis retail shops is integral

Owning over 70% of cannabis sales,
illicit market operators capitalize on cutting corners with cannabis, and because
legal outlets haven’t approved the distribution channel for broad
accessibility, they will continue to see sales brought in through the illicit
market. With that, albeit a higher cost, the legal markets plan to fund local
operations through the tax revenue brought in. Colorado directs revenue assets
toward educational programs and police initiatives, both aimed at making
cannabis a safer topic in their communities, and with federal legalization on
the cusp, as governments pass regulations, more governing bodies will follow
suit.

As different regions have
different approaches for how marijuana is handled, Ontario, for example, ran a
lottery-based system making it a huge win to obtain a license and open-shop.
Supporting and celebrating these retailers who have earned a license and opened their doors is going to be a big
part of the initiative of supporting legalization.

Now that federal legalization in
the U.S. is under way, more people need to start supporting the transition. By
investing in legal cannabis from these retailers who’ve acquired licenses,
we’re showing them that we support them for taking the leap toward making
cannabis safer and more accessible for everyone.

Measures
are Being Taken to Ensure Safe Legal Delivery

In the legal scope, governments
are aiming toward creating a safe and secure delivery process. Unlike the
illicit market, a stranger at your front door operating out of his Honda Civic
just doesn’t fly. For instance, Massachusetts delivery regulations are going as
far as to require body cameras for delivery people as well as surveillance to
be situated in their vehicles to watch the products onboard while they make the
delivery.

Ensuring that your personal
information, like your ID, phone number, or address isn’t being passed off to a
stranger is one of the details that may seem small but truly matter when it comes to your safety and
they’re often overlooked or taken for granted when it comes to the illicit
market.

It’s these reasons why buying
legal cannabis from local dispensaries is going to be more crucial than ever,
especially as governments stride toward federal legalization.

We believe that you should be able
to relax and enjoy cannabis without worrying about the safety and quality of
your products or the process that you go through to get them. And that’s why
you’re not just buying legal pot, but really you’re investing in your
community, in the hard work put in by recreational license holders, investing
in safety, quality, and the peace of mind knowing that you can enjoy consuming
cannabis without risking your health or the safety of your friends and loved
ones.

We encourage everyone to support
local dispensaries and to buy legal cannabis, and one day, cannabis will not
only be safe to consume, but it will be something just as common as having a
beer at the end of your day. Cannabis shouldn’t be feared – but enjoyed.

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